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The number one rule in marketing is not to “sell” your product or service, but to fulfill others’ needs. Apparently, people do not care what you do, but what the benefits are for them, how you can help them. Time and time again, I’ve read that selling your business is not about constantly sharing how great you are, but about telling people how you are going to solve their problems. Okay. So how do we do this? As someone who voices commercials and is not really saving the world in any way, I have wondered about this for a long time… How[...]

Mar 2014

When talking about feedback in the realms of audio, we are all familiar with what that sounds like!  In regards to feedback from our clients or boss, or friends and family for that matter, it’s a very different thing, but it can sometimes sound as excruciating! Personally, I LOVE feedback… the verbal kind, that is.  This could be a result of growing up in a family where everything was judged, for good or for bad...you become addicted to it.  Even as a very young child, I would ask at the dinner table, “How am I doing, Oma?”  That was a bit[...]

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