VOICE. TALENT.
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Posts Under "voice-over-industry"

WHY I WELCOME UNSUBSCRIBES I've been blogging for several years. Despite naysayers saying that blogging for voice-over is superfluous, plus, all the competition, I keep on keepin' on. But, I welcome unsubscribes. Why? I am blogging for, what I feel, are all the right reasons: -to have content and share, reaching my clients regularly in order to stay top-of-mind, -to express my brand and image through my words and stories, -for SEO content (debatable, but I believe it's a worthy effort), and -to use as a creative outlet - it makes me happy. So why in the world do I welcome people from unsubscribing from my[...]

When you hire a voice actor for any aspect of your business, the actor becomes the voice of your business. Whether for marketing, explainer or product videos, for websites and social media, radio and TV commercials, voicemail, they represent your brand. Hiring a voice can be affordable, or cost prohibitive... ...depending upon at least three variables including who you hire to produce a project, the script lengths, and the usage of recordings. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices and price points are endless. They will in turn, hire talent for you. However, if YOU[...]

Ever heard of FOMO? UrbanDictionary.com helps with this: It's a "fear of missing out". "The fear that if you miss a party or event you will miss out on something great." Admittedly, I have it. I thought I was stronger than that. But, alas... no. (Eric Barker, one of my most favorite bloggers, who posts weekly for Time.com, helps us with FOMO: This is the Best Way to Overcome Fear of Missing Out.) In my case, VO FOMO is a fear of missing out on anything voice over related... and apparently, I really did. This past weekend, VO Atlanta was presented for it's 5th year.[...]

If you are a producer, a marketing manager, or a creative services professional, you may have problems specific to your business and the hiring of voice talent. MONEY & ACCESSIBILITY Historically, quality, established voice talent have only been accessible through agents and union affiliations. From auditioning to completing the work, talent and clients needed to congregate in the same city at a high-end recording studio, with the cost of the engineer and studio, agent and agency, added to the bill. VAST AMOUNT OF "TALENT" While the costs of hiring a voice talent aren’t what they used to be necessarily, the floodgates have opened. There[...]

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