VOICE. TALENT.
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Posts Under "video"

GUEST POST by John Kuehne, Voice Actor: Speaking with many voice actors recently, I've noticed a recurring theme.  Most still don’t understand the importance of having video as a part of their personal brand marketing. Granted, in the past, voice talent were able to get by with having their “audio only” demo as their primary marketing calling card. In today’s visual world, voiceover talent must take the opportunity to capture the additional impact of igniting the additional visual sense to convert their brand message into bookings. It shouldn’t be a surprise to anyone the impact that video has for a higher results on[...]

26
Wednesday
Oct 2016
Video Production

Interested in video production?  This is a list of lists! The five posts below do a great job of curating great video production blogs: The 15 Best Video Production Blogs - PremiumBeat The 12 Best Video Production Blogs - The Shutterstock Blog 5 Best Blogs for Video Production Pros - ProductionHUB 24 Video Marketing Influencers, Blogs, and Books to Follow - Vidyard Top 50 Video and Film Production Blogs | The Advertising Bible And, lucky for you, I've checked out the five posts above and four blogs kept being repeated as must reads, so check these out first: Premium Beat Phillip[...]

As a start-up, the need to add a voice to digital marketing could vary. To be clear, a voice talent is essentially the voice of your business for videos, explainer or brand videos, for websites and social media, plus, radio and or TV commercials, voicemail, maybe audio demos – all possibilities. And, using a professional voice can be affordable, or cost prohibitive, depending upon at least three variables including script length and usage of recordings, plus, who you hire to complete the productions. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices[...]

I am enamored with whiteboard animation videos. It’s amazing how something so simplistic in design, can hold our attention so well. After voicing several of these for clients, I have been looking around to have one created for my own business. Like voice-overs, creating a video can certainly come in at a lot of different price points and you always “get what you pay for”. From DIY to high-end videos that are thousands of dollars, these videos are worth the investment. But who should be voicing your video? Jonathan Long of Entrepreneur talks about the use of voice-over in his blog “7[...]

I will no longer provide rate quotes. A mechanic’s business would fall apart if they set a price before seeing the whole job. It’s an estimate that needs to be given based on the information one is provided upfront. The job reveals itself right up to the end. One can’t possibly quote on a job with exactitude at the outset. It’s a lesson that’s taken me a very long time to learn. In an attempt to be efficient in the past, I would respond to rate inquiries FAST…and in doing so, realized that providing a quote is not in my best interest,[...]

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