VOICE. TALENT.
"...has worked on 10,000+ scripts..."

Posts Under "social-media"

25
Tuesday
Apr 2017

Whether as a professional profile pic for business or, in my case, a headshot for my voice-over business, getting a good quality photo of yourself makes good business sense. Headshots can be a huge investment, so you need to plan ahead to ensure success and, therefore, make use of your photos for as long as possible. I can't tell you how many pics I didn't end up liking. That's why I put a lot of effort into preparing for any photo shoot. I want to make sure I look and feel my best and have all the elements in place for that very short[...]

"PROFILE PICS" OR "HEADSHOTS"? There was a time, not so long ago, when a voice actor headshot was ironic, outrageous to some. Why would you include your picture, when it's the audio that people need to hear? Why taint the listener's opinion of your sound with your photo? How will they imagine your voice age, if they can see your face?! Here's the thing... while I agree that a listener does not need to see your face when selecting a voice for their next project, we are in an era of needing to present ourselves in the best light possible, using all the tools[...]

As a start-up, the need to add a voice to digital marketing could vary. To be clear, a voice talent is essentially the voice of your business for videos, explainer or brand videos, for websites and social media, plus, radio and or TV commercials, voicemail, maybe audio demos – all possibilities. And, using a professional voice can be affordable, or cost prohibitive, depending upon at least three variables including script length and usage of recordings, plus, who you hire to complete the productions. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices[...]

It’s very easy to lose sight of goals and purpose in the nitty-gritty, day-to-day operations of a freelance and entrepreneurial enterprise. But, there is nothing like working for yourself!! My three top tips... Be specific… about what you need to do to market yourself. You DO NOT need to cover ALL the ground, just the ground that is specific to your business. The paths to sharing your business with the right people are MANY. And, indeed, many people claim to have the answers. The truth is, your business (and its marketing plan) need a specific plan that can benefit from certain[...]

One of my jobs in University was at the Television Bureau of Canada. It was a summer job, watching and categorizing commercials, developing their database. I seemed to land the job because my response in the job interview was “Who WOULDN’T want to watch commercials all summer?!” Well, I’m sure there are lots of people who wouldn’t, but I did and it seemed to have foreshadowed my career to some degree. Commercials entertain me. I have a sincere interest in Advertising and Marketing from more of a psychological perspective than creative. I’m fascinated by the elements of a GREAT spot, from the[...]

Adding Audio to Your Content - Part Two - What and Where? Creating and sharing audio content makes good business sense for me as a voice actor. In Part One of my blog "Adding Audio to your Content", I mentioned that ALL business owners and sales professionals could benefit from adding the element of audio, not just those of us who are selling our voice. What to say? Introduce your business, or yourself, with a recorded greeting. Here's an example:[audio mp3="http://natashamarchewka.com/wp-content/uploads/2015/05/natashas-greeting.mp3"][/audio] An elevator pitch - a compelling 30-60 second story of what you do… A call to action - something you would[...]

Adding Audio to Your Content - Part One - Who? As a voice actor, someone who uses and sells their voice for a living, showcasing my voice and having an archive of recorded blogs is an obvious choice for me. Adding audio to marketing adds to the multi-media dimension, offering readers more for engagement. Lucky for me, Linda Daley of Daley Progress has embraced my audio blogs as she is able to listen to it weekly while completing other tasks! But adding the element of an audio file isn’t limited to voice actors. Including a voice in your content, be it a[...]

3
Tuesday
Mar 2015

As a follow up to my post on [...]

31
Wednesday
Dec 2014

Hello Dear Reader! I am taking January off from blogging - both hibernating in Halifax and rejuvenating in Grand Cayman! Thank you for your readership in 2014. I am truly grateful. Back to it in Feb 2015! The WordPress.com stats helper monkeys prepared a 2014 annual report for my blog. Here's an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 3,800 times in 2014. If it were a NYC subway train, it would take about 3 trips to carry that many people. Click here to see the complete report.[...]

9
Tuesday
Dec 2014

Have you seen some of my posts specific to being an entrepreneur? In case you missed them, here are some of my most popular posts in that category this year. "Good Enough" - About choosing your attitude and working with your purpose. "ABC" - The vast (and lucrative) potential of eLearning. "I Should Care" - Not taking things personally. "Do You Want to Know a Secret?" - Marketing must haves. If you are interested in my posts about entrepreneurial or marketing efforts, please let me know! I love hearing feedback![...]

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