VOICE. TALENT.
"...has worked on 10,000+ scripts..."

Posts Under "marketing"

My daughter started with a basketball training and development organization recently. She's no stranger to being the new kid in a group, be it for a new school, summer camp, or extra-curricular activity. So, I knew she wouldn't have any trouble fitting in. In a smart networking and publicity move, she wore her new gym t-shirt to her first practice... Why was the 7th grade gym shirt a stellar idea? 1 - The gym shirts for her school are personalized, so her name is written across the front allowing people to learn it and remember it. 2 - Wearing a t-shirt emblazoned with the school's[...]

  Need help figuring out what to do when you have a new voice-over client (or client of any kind) and you've finished your first job with them? Here's a checklist that will help you tie it all together!   NEW CLIENT PROCEDURE □ Starting with the client’s esignature, collect their contact details and add to your database □ Connect with your client (and their company) on social media within their esignature □ Check their website, and/or their company's website, adding further info into your database □ Connect on remaining social media from the client/company website(s) □ Sign up for their newsletter and blog, if they have either □ Send the new client a thank you card with[...]

WHY I WELCOME UNSUBSCRIBES I've been blogging for several years. Despite naysayers saying that blogging for voice-over is superfluous, plus, all the competition, I keep on keepin' on. But, I welcome unsubscribes. Why? I am blogging for, what I feel, are all the right reasons: -to have content and share, reaching my clients regularly in order to stay top-of-mind, -to express my brand and image through my words and stories, -for SEO content (debatable, but I believe it's a worthy effort), and -to use as a creative outlet - it makes me happy. So why in the world do I welcome people from unsubscribing from my[...]

When you hire a voice actor for any aspect of your business, the actor becomes the voice of your business. Whether for marketing, explainer or product videos, for websites and social media, radio and TV commercials, voicemail, they represent your brand. Hiring a voice can be affordable, or cost prohibitive... ...depending upon at least three variables including who you hire to produce a project, the script lengths, and the usage of recordings. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices and price points are endless. They will in turn, hire talent for you. However, if YOU[...]

25
Tuesday
Apr 2017

Whether as a professional profile pic for business or, in my case, a headshot for my voice-over business, getting a good quality photo of yourself makes good business sense. Headshots can be a huge investment, so you need to plan ahead to ensure success and, therefore, make use of your photos for as long as possible. I can't tell you how many pics I didn't end up liking. That's why I put a lot of effort into preparing for any photo shoot. I want to make sure I look and feel my best and have all the elements in place for that very short[...]

"PROFILE PICS" OR "HEADSHOTS"? There was a time, not so long ago, when a voice actor headshot was ironic, outrageous to some. Why would you include your picture, when it's the audio that people need to hear? Why taint the listener's opinion of your sound with your photo? How will they imagine your voice age, if they can see your face?! Here's the thing... while I agree that a listener does not need to see your face when selecting a voice for their next project, we are in an era of needing to present ourselves in the best light possible, using all the tools[...]

If you are a producer, a marketing manager, or a creative services professional, you may have problems specific to your business and the hiring of voice talent. MONEY & ACCESSIBILITY Historically, quality, established voice talent have only been accessible through agents and union affiliations. From auditioning to completing the work, talent and clients needed to congregate in the same city at a high-end recording studio, with the cost of the engineer and studio, agent and agency, added to the bill. VAST AMOUNT OF "TALENT" While the costs of hiring a voice talent aren’t what they used to be necessarily, the floodgates have opened. There[...]

This year, I've given my entire voiceover business a total overhaul. Earlier in the year, I called it #VOUpgrade2016. I wasn't kidding. Once you start, its like peeling an onion... oh, the layers! The Studio There was a lot of experimenting, learning, equipment returns, and taking two steps back to take one step forward. Most notable is the studio. Going from a dynamic microphone (normally used for radio and TV) and moving to a shotgun condenser mic, is a game changer for me and had its growing pains. After several mic exchanges, I'm set - a Sennheiser 416. It's the current gold standard for many[...]

It’s very easy to lose sight of goals and purpose in the nitty-gritty, day-to-day operations of a freelance and entrepreneurial enterprise. But, there is nothing like working for yourself!! My three top tips... Be specific… about what you need to do to market yourself. You DO NOT need to cover ALL the ground, just the ground that is specific to your business. The paths to sharing your business with the right people are MANY. And, indeed, many people claim to have the answers. The truth is, your business (and its marketing plan) need a specific plan that can benefit from certain[...]

24
Tuesday
May 2016

I've spent the month in all things real estate. While it is my favorite type of script to read, real estate scripts haven't been my main focus overall. As written in a blog almost a year ago, we put our house up for sale and still…it sits…waiting for its perfect buyer... In an attempt to use every resource I can think of to have my house sell, I had an aerial and interior video produced, creating the script, adding the voice, and hiring out a video production company that specializes in aerial videos with real estate experience. I am very happy with the results! 240[...]

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