VOICE. TALENT.
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Posts Under "freelancer"

My daughter started with a basketball training and development organization recently. She's no stranger to being the new kid in a group, be it for a new school, summer camp, or extra-curricular activity. So, I knew she wouldn't have any trouble fitting in. In a smart networking and publicity move, she wore her new gym t-shirt to her first practice... Why was the 7th grade gym shirt a stellar idea? 1 - The gym shirts for her school are personalized, so her name is written across the front allowing people to learn it and remember it. 2 - Wearing a t-shirt emblazoned with the school's[...]

It’s very easy to lose sight of goals and purpose in the nitty-gritty, day-to-day operations of a freelance and entrepreneurial enterprise. But, there is nothing like working for yourself!! My three top tips... Be specific… about what you need to do to market yourself. You DO NOT need to cover ALL the ground, just the ground that is specific to your business. The paths to sharing your business with the right people are MANY. And, indeed, many people claim to have the answers. The truth is, your business (and its marketing plan) need a specific plan that can benefit from certain[...]

On Tuesday, May 31st, 2016, I had the honor of attending the 2016 Action Enterpreneurship Canadian Summit and the accompanying award ceremony in Toronto for my mentor, Mary Jane Copps, who won the 2016 BDC Mentorship Award from Futurpreneur Canada. As her mentee, I was afforded the luxury of being there in person. I needed to keep tight-lipped about it up to the very last second. I can finally share... Mary Jane has worked tirelessly for decades as a mentor to young people as a “Big Sister”, a volunteer, and a mentor to entrepreneurs of all kinds. I’m delighted she is finally receiving the recognition[...]

  This week, with intensity, I organized having an aerial and interior video made for the sale of our house. As someone who has voiced many-a-real-estate-listing and is a small business owner myself, I went into the task with some high expectations for hiring the right company. From doing my research online and engaging with half a dozen video production companies, here's what I learned about service and marketing: When responding to a new customer, watch grammar, typos, punctuation. Messy correspondence leaves a bad impression. Use full sentences. No need to be formal, but being too casual also leaves a bad impression. If[...]

One of my jobs in University was at the Television Bureau of Canada. It was a summer job, watching and categorizing commercials, developing their database. I seemed to land the job because my response in the job interview was “Who WOULDN’T want to watch commercials all summer?!” Well, I’m sure there are lots of people who wouldn’t, but I did and it seemed to have foreshadowed my career to some degree. Commercials entertain me. I have a sincere interest in Advertising and Marketing from more of a psychological perspective than creative. I’m fascinated by the elements of a GREAT spot, from the[...]

I am enamored with whiteboard animation videos. It’s amazing how something so simplistic in design, can hold our attention so well. After voicing several of these for clients, I have been looking around to have one created for my own business. Like voice-overs, creating a video can certainly come in at a lot of different price points and you always “get what you pay for”. From DIY to high-end videos that are thousands of dollars, these videos are worth the investment. But who should be voicing your video? Jonathan Long of Entrepreneur talks about the use of voice-over in his blog “7[...]

There is a glut of people wanting to do voice-overs as a potential career. When I started, one of the major voice-over online marketplaces had under 3,000 talent registered. Ten years later, they have 30,000. That's a lot of alleged competition. The changes in the voice-over industry Like many things, the voice-over landscape has changed and evolved greatly over the years. Ten years ago, it started changing drastically and the playing field evened out much to the chagrin of many veteran voices. The ability to record from home changed everything, allowing the (talented and educated) solopreneur, with recording abilities, to join in[...]

Let's talk about freelancing! Not for the faint of heart, a freelance career is LOADED with benefits. Voice Acting and owning a Voiceover Business is the ultimate freelance life. My favo(u)rite company on the planet right now is Freshbooks, an accounting and invoice software company that is blazing a trail of incredible customer service. They put together the infographic below about the life of a freelancer and I thought it apropos to everything I do. I've added my commentary on their points relating to the field of voiceovers. Before you Embark - not sure about their list of must-have's, but the grab bag of[...]

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Jan 2016

[gallery ids="1227,1229,1230"] On Saturday, Jan 23rd, I had the privilege of attending VO Buzz Weekly’s 200th Episode taping in North Hollywood, California. The evening exceeded my expectations in every way. MY ANXIETY OVER THE EVENING Going to the show taping required me to leave my cocoon in Santa Clarita Valley, get purdy (a job on it’s own!), drive into L.A. on the Interstate (which I hadn’t done before), and attend an event solo, not knowing anyone. Leading up to Saturday night, I kind of lost my mind a little. I was so worked up I swear I almost passed out on the drive[...]

I love to inspire and to be inspired! Here is a collection of 14 of my own inspirational, voice-over business, blog posts for an uplifting, productive day…   Are you enough? Expert advice, the f-bomb, and a VO breakthrough Home is in our heart I Have Confidence! (or do I?) Is it possible to be a Professional Voice-over Mom? Know Thyself – as a voice and in the world Marketing 101 - a life of service Small changes make a big impact The spirit of the entrepreneur Time is a level playing field. Time. Is it worth your investment? Top Tip for Talking: Self-Awareness. Use what[...]

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