VOICE. TALENT.
"...has worked on 10,000+ scripts..."

Posts Under "commercials"

One of my jobs in University was at the Television Bureau of Canada. It was a summer job, watching and categorizing commercials, developing their database. I seemed to land the job because my response in the job interview was “Who WOULDN’T want to watch commercials all summer?!” Well, I’m sure there are lots of people who wouldn’t, but I did and it seemed to have foreshadowed my career to some degree. Commercials entertain me. I have a sincere interest in Advertising and Marketing from more of a psychological perspective than creative. I’m fascinated by the elements of a GREAT spot, from the[...]

While reading through a copy of "The Phone Book" by The Phone Lady, Mary Jane Copps, we are reminded that the clear repetition of your phone number in a voice message is important to communicate effectively. Reading about the repetition of phone numbers reminded me of when NOT to provide your phone number. That's, when NOT to provide your phone number… When's the last time YOU wrote down a phone number when listening to the radio (or watching TV for that matter)? Dare I say, RARELY? If you are a retail advertiser, a business owner wanting to promote your business, DO NOT put your[...]

17
Tuesday
Feb 2015

One of my first jobs out of University was to watch thousands of commercials and sort them into categories for research purposes at the Television Bureau of Canada. When interviewed for the job, I remember saying, “Who wouldn’t want to watch commercials all summer?” Apparently, that clinched it for me, since no one felt quite as passionate about commercials as I did. Perhaps that was a foreshadowing into my current profession? Only recently have I acknowledged how much I still like a good commercial. After watching thousands of TV commercials at TVB and subsequently voicing several more thousand over the past ten[...]

At eleven years old, I told a childhood friend that my mom had put me on a program called "25 Days to Better Health". My mother had no such plan. It was all me. I have no idea what I thought I was going to do, or where I came up with the idea, but I clearly had a penchant for self-improvement early on. In that vein, I have recently improved and refreshed my demos to better represent my voice. I've had the same commercial demo for about 4 years and it was time. [audio mp3="http://yourworkisallitalkabout.files.wordpress.com/2014/07/natasha-marchewka-commercial-demo-july-2014.mp3"][/audio]   However, in addition to my belief in[...]

I had the privilege of leading a portion of a communications workshop with Mary Jane Copps, The Phone Lady, and coached two dozen people on how to voice a commercial. Breaking down the steps for the workshop was a great exercise in my own recognizing that there is indeed skill and talent required to record scripts that I have honed over the years.  You see, I didn't really realize all that goes into voicing material, until I had to dissect it because, to be honest, I never thought what I do is all that unique or skillful. While I am[...]

21
Monday
Apr 2014

When interpreting a voice-over script, I always need to take into consideration any direction I am given.  Before uttering a word, I scan the script for direction details. For example, a client might simply write “happy, upbeat”, or “with a smile”, or “testimonial style”.  These are all very easy to fulfill.  I welcome the opportunity to interpret the direction to the best of my ability. Sometimes, I am given no direction at all, but am simply forwarded a script.  I quite love that.  I am given the freedom to decipher it myself.  I always look at the advertiser, take into consideration the[...]

I’m so glad it’s over! For the first time in decades, I recently had an on-camera commercial audition.  You would think, since I have VOICED thousands of commercials that it might be a walk in the park.  More like a trudge up one side of the mountain and a very fast descent! There are so many scenarios that could throw one for a loop in an audition.  For me, it’s usually about “messing” up the words, out of nervousness. So, I memorized the very short script for days in preparation.  I must have said the four short sentences 200 times! The feedback from the[...]

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