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On July 1st, 2014, what will happen as a result of the upcoming Canadian Anti-Spam Legislation? Linda Daley, at Daley Progress, has turned me onto the imminent legislation. She’s gathered many educational resources and written about the implications. To be honest, I haven’t researched it in depth, because I find legalese overwhelming and intimidating, but what I do know is that things are about to change with email marketing. As someone who delivers a weekly blog by email, this new legislation has been of interest. I’m happy to know that I won’t be admonished for sending my eNewletter to all the[...]

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