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Posts Under "business-owners"

The number one rule in marketing is not to “sell” your product or service, but to fulfill others’ needs. Apparently, people do not care what you do, but what the benefits are for them, how you can help them. Time and time again, I’ve read that selling your business is not about constantly sharing how great you are, but about telling people how you are going to solve their problems. Okay. So how do we do this? As someone who voices commercials and is not really saving the world in any way, I have wondered about this for a long time… How[...]

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