VOICE. TALENT.
"...turn around time as little as one hour..."

nah – TAH – shah mar – CHEF – kah (CHEF with "ch" , not "sh") [audio mp3="http://natashamarchewka.com/wp-content/uploads/2015/10/Natasha-Marchewka-pronounciation_01.mp3"][/audio] The topic of "Pronunciations" is always timely in my business, as it is a daily function of my job as a voice-over talent. Whether reading a script or simply needing the correct pronunciation of a name, it's always best to get it right the first time by looking it up or asking for the correct pronunciation. Forvo.com, Dictionary.com, AND Youtube.com (type in a name – it is sure to be pronounced somewhere on video) are great places to start. However, many proper names and[...]

They say if you can dream it, you can achieve it. I'm a dreamer by nature. So, I hope you'll humor me with my idea of "The Perfect Voice-over Client". Tongue in cheek? Perhaps. Putting my wishes out to the Universe? Indeed. With reverence to my beloved loyal clients who check off all the reasonable requests, here is my wish list…'cause you know what's coming around the corner! THE PERFECT VOICE-OVER CLIENT… reveals their budget upfront. …because knowing this avoids the dicey risk of my both over and under bidding. specifies how the audio will be used. Besides basing our rates on word count[...]

If you are recording your outgoing message for your company, there are a few things you should keep in mind. Are you comfortable with your voice? How is your tone of voice? Would your voice fall into a certain category of voicemail "styles"? Your voicemail messages represent your company. The outgoing message is often the first point of contact for your clients and customers – an opportunity to create a professional branding image! If you, or an employee, are recording the company message, here are some basic voice presentation reminders for your outgoing message: Be happy - Put a smile on your face. It[...]

While reading through a copy of "The Phone Book" by The Phone Lady, Mary Jane Copps, we are reminded that the clear repetition of your phone number in a voice message is important to communicate effectively. Reading about the repetition of phone numbers reminded me of when NOT to provide your phone number. That's, when NOT to provide your phone number… When's the last time YOU wrote down a phone number when listening to the radio (or watching TV for that matter)? Dare I say, RARELY? If you are a retail advertiser, a business owner wanting to promote your business, DO NOT put your[...]

I will no longer provide rate quotes. A mechanic’s business would fall apart if they set a price before seeing the whole job. It’s an estimate that needs to be given based on the information one is provided upfront. The job reveals itself right up to the end. One can’t possibly quote on a job with exactitude at the outset. It’s a lesson that’s taken me a very long time to learn. In an attempt to be efficient in the past, I would respond to rate inquiries FAST…and in doing so, realized that providing a quote is not in my best interest,[...]

EVERYTHING WE DO contributes to creating the life we are in… …choices we make, and those that are made when don't make the choice, contribute to creating our lives. We can choose to be happy or choose to be unhappy. Yes, many things are not in our control, but how we respond is our choice and determines where and how we will land on the other side. I've made a lot of BIG changes to move to different countries in the name of creating the life I want… sometimes taking a step or two back, and THAT's OKAY...all in the name of learning.[...]

Like the Boy Scouts, working with voice talent for the first time requires you to “be prepared”. Before you engage a talent you need to sort out your own needs. What are your technical and creative requirements for the project? What is your deadline? How will you arrange payment? Is your script ready, I mean REALLY ready, to go? Here are some things to think about: Grammar, spelling, punctuation – Is your script well written? Does is still need editing? Are you proud to have the script represent you or your company? Pronouncers – Are there any tricky or regionally pronounced words? Can[...]

18
Tuesday
Aug 2015

I've had a manager fired at almost every job I've ever had. This is not intentional and I can't say I wear this experience proudly. On the other hand, I AM proud of my demand for professionalism, no matter what job I held. Plus...I'm a stickler for "do as I do" and not "do as I say". I like to think of myself as a customer service expert. Working in the hospitality industry for twelve plus years gave me a great education. And, owning a business as a voice-over professional is no different. In fact, I believe most of my clients[...]

4
Tuesday
Aug 2015

Call me unsophisticated, call me uneducated, call me what you will, but I have never heard of the term “vocal fry” until last week. Still, I am VERY familiar with it on an experiential basis. Wikipedia: The vocal fry register (also known as pulse register, laryngealisation, pulse phonation, creak, croak, popcorning, glottal fry, glottal rattle, glottal scrap, or strohbass) is the lowest vocal register and is produced through a loose glottal closure which will permit air to bubble through slowly with a popping or rattling sound of a very low frequency. I was turned onto a very interesting debate last week on CBC[...]

15
Wednesday
Jul 2015

Moving. Moving. Moving…I believe it is my destiny to move, like a gypsy, from home to home, city to city… Though enamored by the romanticism of a gypsy, you would never likely guess that is who I am. A (somewhat reluctant) resident of the suburbs, someone who likes to dig in, a homebody… Through destiny and fate, I happened to marry someone who is also destined to move frequently. Here I am, in my new home in California. Studio up. No furniture yet. And, INCREDIBLY blessed. My business of voice-overs allows me to flexibly work ANYWHERE! Working from home isn’t without[...]

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