VOICE. TALENT.
"...her rates are super reasonable..."

While reading through a copy of "The Phone Book" by The Phone Lady, Mary Jane Copps, we are reminded that the clear repetition of your phone number in a voice message is important to communicate effectively. Reading about the repetition of phone numbers reminded me of when NOT to provide your phone number. That's, when NOT to provide your phone number… When's the last time YOU wrote down a phone number when listening to the radio (or watching TV for that matter)? Dare I say, RARELY? If you are a retail advertiser, a business owner wanting to promote your business, DO NOT put your[...]

I will no longer provide rate quotes. A mechanic’s business would fall apart if they set a price before seeing the whole job. It’s an estimate that needs to be given based on the information one is provided upfront. The job reveals itself right up to the end. One can’t possibly quote on a job with exactitude at the outset. It’s a lesson that’s taken me a very long time to learn. In an attempt to be efficient in the past, I would respond to rate inquiries FAST…and in doing so, realized that providing a quote is not in my best interest,[...]

EVERYTHING WE DO contributes to creating the life we are in… …choices we make, and those that are made when don't make the choice, contribute to creating our lives. We can choose to be happy or choose to be unhappy. Yes, many things are not in our control, but how we respond is our choice and determines where and how we will land on the other side. I've made a lot of BIG changes to move to different countries in the name of creating the life I want… sometimes taking a step or two back, and THAT's OKAY...all in the name of learning.[...]

Like the Boy Scouts, working with voice talent for the first time requires you to “be prepared”. Before you engage a talent you need to sort out your own needs. What are your technical and creative requirements for the project? What is your deadline? How will you arrange payment? Is your script ready, I mean REALLY ready, to go? Here are some things to think about: Grammar, spelling, punctuation – Is your script well written? Does is still need editing? Are you proud to have the script represent you or your company? Pronouncers – Are there any tricky or regionally pronounced words? Can[...]

18
Tuesday
Aug 2015

I've had a manager fired at almost every job I've ever had. This is not intentional and I can't say I wear this experience proudly. On the other hand, I AM proud of my demand for professionalism, no matter what job I held. Plus...I'm a stickler for "do as I do" and not "do as I say". I like to think of myself as a customer service expert. Working in the hospitality industry for twelve plus years gave me a great education. And, owning a business as a voice-over professional is no different. In fact, I believe most of my clients[...]

4
Tuesday
Aug 2015

Call me unsophisticated, call me uneducated, call me what you will, but I have never heard of the term “vocal fry” until last week. Still, I am VERY familiar with it on an experiential basis. Wikipedia: The vocal fry register (also known as pulse register, laryngealisation, pulse phonation, creak, croak, popcorning, glottal fry, glottal rattle, glottal scrap, or strohbass) is the lowest vocal register and is produced through a loose glottal closure which will permit air to bubble through slowly with a popping or rattling sound of a very low frequency. I was turned onto a very interesting debate last week on CBC[...]

15
Wednesday
Jul 2015

Moving. Moving. Moving…I believe it is my destiny to move, like a gypsy, from home to home, city to city… Though enamored by the romanticism of a gypsy, you would never likely guess that is who I am. A (somewhat reluctant) resident of the suburbs, someone who likes to dig in, a homebody… Through destiny and fate, I happened to marry someone who is also destined to move frequently. Here I am, in my new home in California. Studio up. No furniture yet. And, INCREDIBLY blessed. My business of voice-overs allows me to flexibly work ANYWHERE! Working from home isn’t without[...]

15
Wednesday
Jul 2015

[gallery ids="574,1396,1397,1400,1401,578"] Working from home in the best neighbourhood of all Working as a voice-over talent from my home for ten years has allowed me to live a very flexible life. That’s fortunate, because in twenty two years, my husband and I have moved about nine times, but not just across town. We tend to go to the extreme, moving thousands of miles each time – Toronto to Vancouver to New York to California to Ontario to Grand Cayman to Nova Scotia. And, since we were way out on the Atlantic Coast, our next move would naturally be 1000’s of miles back[...]

Adding Audio to Your Content - Part Three - Perfecting the Vocal Presentation Even an experienced and articulate business person can use help with their presentation skills and could be speaking and communicating in a way that may be hindering their professional image. As a follow-up to my "Adding Audio to Your Content" blogs, Part One and Two, I had the privilege of offering Presentation Skills Coaching to Linda Daley of Daley Progress. We took our blog theme of producing audio content one step further to help Linda add audio to her own webpage. What needed to happen before recording her audio was[...]

Adding Audio to Your Content - Part Two - What and Where? Creating and sharing audio content makes good business sense for me as a voice actor. In Part One of my blog "Adding Audio to your Content", I mentioned that ALL business owners and sales professionals could benefit from adding the element of audio, not just those of us who are selling our voice. What to say? Introduce your business, or yourself, with a recorded greeting. Here's an example:[audio mp3="http://natashamarchewka.com/wp-content/uploads/2015/05/natashas-greeting.mp3"][/audio] An elevator pitch - a compelling 30-60 second story of what you do… A call to action - something you would[...]

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