VOICE. TALENT.
"...a seasoned pro!..."

Lots going on in the voice-over industry this month! A change of pace from my usual blogs...here are some events that I’m drooling over… Mid-Atlantic VO "Get Inspired" Conference 2015 - November 7 & 8 at the Westin Dulles Hotel in Herndon, VA THAT’S VOICEOVER!™ CAREER EXPO and The Voice Arts™ Awards - November 14th &15th, Pacific Design Center in Hollywood, CA Randy Thomas Presents: The Second Annual VO Mastery Summit 2015 - November 20 to 22nd, Fort Myers, FL A couple of timely interviews with Voices.com CEO that many voice talent will be listening closely to: 1 - Edge Studio interview with David Ciccerelli 2 - Q&A[...]

I don't trust people who speak with a "Radio Voice". It's another sign that there's a wall up, a barrier to the real person. At one point, I worked with a new hire at a radio station. Every time this young guy spoke, he spoke at a volume too loud for the intimate surroundings of the management floor, in a real showy style. I recall questioning (perhaps inappropriately) his need to speak so loudly. His response was that it was his RADIO VOICE. (echo, echo, echo) I told him to "can it". (…hopefully in the most kind and compassionate way.) A renowned blogger[...]

The current lifestyle of a voice-over professional is one of isolation. While this can work really well for some of us who love to work independently, it also implies being at a disadvantage when it comes to communication…that is, communicating with our colleagues and clients. Further, I pride myself on brevity. I know my clients appreciate the simplicity that comes with hiring me – sending a script, often with no direction or message, and having the work turned around quickly, no questions asked. As a result, this modus operandi means I don’t know very much about my clients or the specifics[...]

nah – TAH – shah mar – CHEF – kah (CHEF with "ch" , not "sh") [audio mp3="http://natashamarchewka.com/wp-content/uploads/2015/10/Natasha-Marchewka-pronounciation_01.mp3"][/audio] The topic of "Pronunciations" is always timely in my business, as it is a daily function of my job as a voice-over talent. Whether reading a script or simply needing the correct pronunciation of a name, it's always best to get it right the first time by looking it up or asking for the correct pronunciation. Forvo.com, Dictionary.com, AND Youtube.com (type in a name – it is sure to be pronounced somewhere on video) are great places to start. However, many proper names and[...]

They say if you can dream it, you can achieve it. I'm a dreamer by nature. So, I hope you'll humor me with my idea of "The Perfect Voice-over Client". Tongue in cheek? Perhaps. Putting my wishes out to the Universe? Indeed. With reverence to my beloved loyal clients who check off all the reasonable requests, here is my wish list…'cause you know what's coming around the corner! THE PERFECT VOICE-OVER CLIENT… reveals their budget upfront. …because knowing this avoids the dicey risk of my both over and under bidding. specifies how the audio will be used. Besides basing our rates on word count[...]

If you are recording your outgoing message for your company, there are a few things you should keep in mind. Are you comfortable with your voice? How is your tone of voice? Would your voice fall into a certain category of voicemail "styles"? Your voicemail messages represent your company. The outgoing message is often the first point of contact for your clients and customers – an opportunity to create a professional branding image! If you, or an employee, are recording the company message, here are some basic voice presentation reminders for your outgoing message: Be happy - Put a smile on your face. It[...]

While reading through a copy of "The Phone Book" by The Phone Lady, Mary Jane Copps, we are reminded that the clear repetition of your phone number in a voice message is important to communicate effectively. Reading about the repetition of phone numbers reminded me of when NOT to provide your phone number. That's, when NOT to provide your phone number… When's the last time YOU wrote down a phone number when listening to the radio (or watching TV for that matter)? Dare I say, RARELY? If you are a retail advertiser, a business owner wanting to promote your business, DO NOT put your[...]

I will no longer provide rate quotes. A mechanic’s business would fall apart if they set a price before seeing the whole job. It’s an estimate that needs to be given based on the information one is provided upfront. The job reveals itself right up to the end. One can’t possibly quote on a job with exactitude at the outset. It’s a lesson that’s taken me a very long time to learn. In an attempt to be efficient in the past, I would respond to rate inquiries FAST…and in doing so, realized that providing a quote is not in my best interest,[...]

EVERYTHING WE DO contributes to creating the life we are in… …choices we make, and those that are made when don't make the choice, contribute to creating our lives. We can choose to be happy or choose to be unhappy. Yes, many things are not in our control, but how we respond is our choice and determines where and how we will land on the other side. I've made a lot of BIG changes to move to different countries in the name of creating the life I want… sometimes taking a step or two back, and THAT's OKAY...all in the name of learning.[...]

Like the Boy Scouts, working with voice talent for the first time requires you to “be prepared”. Before you engage a talent you need to sort out your own needs. What are your technical and creative requirements for the project? What is your deadline? How will you arrange payment? Is your script ready, I mean REALLY ready, to go? Here are some things to think about: Grammar, spelling, punctuation – Is your script well written? Does is still need editing? Are you proud to have the script represent you or your company? Pronouncers – Are there any tricky or regionally pronounced words? Can[...]

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