VOICE. TALENT.
"...turn around time as little as one hour..."

It’s very easy to lose sight of goals and purpose in the nitty-gritty, day-to-day operations of a freelance and entrepreneurial enterprise. But, there is nothing like working for yourself!! My three top tips... Be specific… about what you need to do to market yourself. You DO NOT need to cover ALL the ground, just the ground that is specific to your business. The paths to sharing your business with the right people are MANY. And, indeed, many people claim to have the answers. The truth is, your business (and its marketing plan) need a specific plan that can benefit from certain[...]

23
Thursday
Jun 2016

It's officially halfway through the year and I'm on the precipice of nice big changes for my business. Once July hits, I'll have a new studio space, new website, new monthly newsletter, after already having checked MANY other items of my list. Ten years in voiceovers, having worked steadily IN my business, but not ON my business,... it's time. #VOUPGRADE2016 My planned list for upping my game this year included the following: Voice coaching - I spent January and February learning from voiceover coach, Marc Cashman, helping to perfect my voiceover skills. Studio space upgrade - I purchased the coveted StudioBricks booth and had[...]

On Tuesday, May 31st, 2016, I had the honor of attending the 2016 Action Enterpreneurship Canadian Summit and the accompanying award ceremony in Toronto for my mentor, Mary Jane Copps, who won the 2016 BDC Mentorship Award from Futurpreneur Canada. As her mentee, I was afforded the luxury of being there in person. I needed to keep tight-lipped about it up to the very last second. I can finally share... Mary Jane has worked tirelessly for decades as a mentor to young people as a “Big Sister”, a volunteer, and a mentor to entrepreneurs of all kinds. I’m delighted she is finally receiving the recognition[...]

24
Tuesday
May 2016

I've spent the month in all things real estate. While it is my favorite type of script to read, real estate scripts haven't been my main focus overall. As written in a blog almost a year ago, we put our house up for sale and still…it sits…waiting for its perfect buyer... In an attempt to use every resource I can think of to have my house sell, I had an aerial and interior video produced, creating the script, adding the voice, and hiring out a video production company that specializes in aerial videos with real estate experience. I am very happy with the results! 240[...]

  This week, with intensity, I organized having an aerial and interior video made for the sale of our house. As someone who has voiced many-a-real-estate-listing and is a small business owner myself, I went into the task with some high expectations for hiring the right company. From doing my research online and engaging with half a dozen video production companies, here's what I learned about service and marketing: When responding to a new customer, watch grammar, typos, punctuation. Messy correspondence leaves a bad impression. Use full sentences. No need to be formal, but being too casual also leaves a bad impression. If[...]

  Though I've completed Yoga Teacher Training, and practice Yoga as often as possible, you would rarely see me in pretzel-like poses. My practice is a gentle one. It is not uncommon to find me in a room of women (with an occasional male), over the age of 65. I believe that a slow consistent stretching and strength practice is RIGHT for me. And so, I progress, slowly and surely… All this to say that while almost a third of the year is over, and I continue to upgrade EVERYTHING in my business, I must have patience and know that it will[...]

One of my jobs in University was at the Television Bureau of Canada. It was a summer job, watching and categorizing commercials, developing their database. I seemed to land the job because my response in the job interview was “Who WOULDN’T want to watch commercials all summer?!” Well, I’m sure there are lots of people who wouldn’t, but I did and it seemed to have foreshadowed my career to some degree. Commercials entertain me. I have a sincere interest in Advertising and Marketing from more of a psychological perspective than creative. I’m fascinated by the elements of a GREAT spot, from the[...]

I am enamored with whiteboard animation videos. It’s amazing how something so simplistic in design, can hold our attention so well. After voicing several of these for clients, I have been looking around to have one created for my own business. Like voice-overs, creating a video can certainly come in at a lot of different price points and you always “get what you pay for”. From DIY to high-end videos that are thousands of dollars, these videos are worth the investment. But who should be voicing your video? Jonathan Long of Entrepreneur talks about the use of voice-over in his blog “7[...]

There is a glut of people wanting to do voice-overs as a potential career. When I started, one of the major voice-over online marketplaces had under 3,000 talent registered. Ten years later, they have 30,000. That's a lot of alleged competition. The changes in the voice-over industry Like many things, the voice-over landscape has changed and evolved greatly over the years. Ten years ago, it started changing drastically and the playing field evened out much to the chagrin of many veteran voices. The ability to record from home changed everything, allowing the (talented and educated) solopreneur, with recording abilities, to join in[...]

We work at improving in every way, every day, and though there are waves of discouragement, there are also times for enjoying where we are, looking at how far we've come, and for reassessing. Life is moving VERY fast. And as we take the bull by the horns as an entrepreneur, or simply as a human, sometimes the pace is overwhelming. To reassess is valuable because we grow when we learn from what we've experienced. A few things I'm reviewing, reconsidering, reflecting upon, and re-assessing... REVIEWING: VOICE HEALTH I've been hit with a cold. I know it's a pain for everyone, but, if you are recording your voice for a living, it is more frustrating[...]

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