VOICE. TALENT.
"...a seasoned pro!..."

Warning: this is personal. A recent trip I spent the long weekend in September at a retreat at Omega Institute in Rhinebeck, New York. I experienced some of the Western world’s foremost devotional singers, Deva Premal & Miten, Krishna Das, and Jai Uttal, and others such as Nawang Khechog, C.C. White, Fanna-Fi-Allah Sufi Qawwali, and The Hanumen. And, while you may or may not have heard of them before, imagine a hippy-love-fest kinda vibe. Why I went I felt compelled to attend this four-day music and love fest both because it was called “the Yoga of Voice”, two things I am attracted to – Yoga[...]

Voice Talent

Creating a list of unique selling points is important to help you stand out as an employee, an interviewee, a company What makes me stand out from any other female, middle-age voice talent?  It’s taken me years to know why and how I was in any way different from another. Standing out in a crowd of other voice talent, voice actors, and radio announcers is no easy task. In digging deep and truly thinking about what I uniquely offer, I came up with a list of a dozen points that I can confidently state as my Unique Selling Points. I support anyone in creating a[...]

As a start-up, the need to add a voice to digital marketing could vary. To be clear, a voice talent is essentially the voice of your business for videos, explainer or brand videos, for websites and social media, plus, radio and or TV commercials, voicemail, maybe audio demos – all possibilities. And, using a professional voice can be affordable, or cost prohibitive, depending upon at least three variables including script length and usage of recordings, plus, who you hire to complete the productions. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices[...]

VOICE MESSAGES: A Documentary About the Unsung Power and Beauty of the Human Voice "… many of us are unaware of how important our voices can be in our personal relationships and work lives. Does voice play a role in whom we choose as a mate? Do we form opinions of others based on the sound of their voices? Do we sound like our parents? And how many different voices/tones do we possess for the myriad of situations we face in our daily lives?" – Martin Zied, Producer, Director, Writer of "Voice Messages" Voice Messages is currently looking for funding. Its message resonates with[...]

It’s very easy to lose sight of goals and purpose in the nitty-gritty, day-to-day operations of a freelance and entrepreneurial enterprise. But, there is nothing like working for yourself!! My three top tips... Be specific… about what you need to do to market yourself. You DO NOT need to cover ALL the ground, just the ground that is specific to your business. The paths to sharing your business with the right people are MANY. And, indeed, many people claim to have the answers. The truth is, your business (and its marketing plan) need a specific plan that can benefit from certain[...]

23
Thursday
Jun 2016

It's officially halfway through the year and I'm on the precipice of nice big changes for my business. Once July hits, I'll have a new studio space, new website, new monthly newsletter, after already having checked MANY other items of my list. Ten years in voiceovers, having worked steadily IN my business, but not ON my business,... it's time. #VOUPGRADE2016 My planned list for upping my game this year included the following: Voice coaching - I spent January and February learning from voiceover coach, Marc Cashman, helping to perfect my voiceover skills. Studio space upgrade - I purchased the coveted StudioBricks booth and had[...]

On Tuesday, May 31st, 2016, I had the honor of attending the 2016 Action Enterpreneurship Canadian Summit and the accompanying award ceremony in Toronto for my mentor, Mary Jane Copps, who won the 2016 BDC Mentorship Award from Futurpreneur Canada. As her mentee, I was afforded the luxury of being there in person. I needed to keep tight-lipped about it up to the very last second. I can finally share... Mary Jane has worked tirelessly for decades as a mentor to young people as a “Big Sister”, a volunteer, and a mentor to entrepreneurs of all kinds. I’m delighted she is finally receiving the recognition[...]

24
Tuesday
May 2016

I've spent the month in all things real estate. While it is my favorite type of script to read, real estate scripts haven't been my main focus overall. As written in a blog almost a year ago, we put our house up for sale and still…it sits…waiting for its perfect buyer... In an attempt to use every resource I can think of to have my house sell, I had an aerial and interior video produced, creating the script, adding the voice, and hiring out a video production company that specializes in aerial videos with real estate experience. I am very happy with the results! 240[...]

  This week, with intensity, I organized having an aerial and interior video made for the sale of our house. As someone who has voiced many-a-real-estate-listing and is a small business owner myself, I went into the task with some high expectations for hiring the right company. From doing my research online and engaging with half a dozen video production companies, here's what I learned about service and marketing: When responding to a new customer, watch grammar, typos, punctuation. Messy correspondence leaves a bad impression. Use full sentences. No need to be formal, but being too casual also leaves a bad impression. If[...]

  Though I've completed Yoga Teacher Training, and practice Yoga as often as possible, you would rarely see me in pretzel-like poses. My practice is a gentle one. It is not uncommon to find me in a room of women (with an occasional male), over the age of 65. I believe that a slow consistent stretching and strength practice is RIGHT for me. And so, I progress, slowly and surely… All this to say that while almost a third of the year is over, and I continue to upgrade EVERYTHING in my business, I must have patience and know that it will[...]

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