VOICE. TALENT.
"...her rates are super reasonable..."

My daughter started with a basketball training and development organization recently. She's no stranger to being the new kid in a group, be it for a new school, summer camp, or extra-curricular activity. So, I knew she wouldn't have any trouble fitting in. In a smart networking and publicity move, she wore her new gym t-shirt to her first practice... Why was the 7th grade gym shirt a stellar idea? 1 - The gym shirts for her school are personalized, so her name is written across the front allowing people to learn it and remember it. 2 - Wearing a t-shirt emblazoned with the school's[...]

For some reason, I especially like taking stock of my voice-over business when I'm away from it. As someone who's more of a big picture thinker (acccording to some Myer's Briggs testing I did way back when and my own self-awareness), I enjoy looking at what I've done, where I'm going, and what I need to work on to stay focused on my goals - reviewing to-do lists, checking-in with myself about my truest objectives, and making sure I'm on track instead of working on those Not Important/Urgent tasks that come up in a regular business day. (I love the URGENT/NOT URGENT/IMPORTANT/NOT[...]

I had the pleasure of attending a conference given by World-Voices Organization and finally experienced first hand what they are all about. What an opportunity to meet people I have watched online, grow their business, sell their spinoff businesses, plus, meet friends I'd never met in person! WoVOCon4 provided the opportunity to meet... to reflect... and to learn... and I am grateful. Why network with your peers and, essentially, your competition? For the most part, when going to an industry function, most of the people ARE NOT your competition. They are not YOU. We have our unique way of being and doing. Walking in with that attitude welcomes connections with[...]

  Need help figuring out what to do when you have a new voice-over client (or client of any kind) and you've finished your first job with them? Here's a checklist that will help you tie it all together!   NEW CLIENT PROCEDURE □ Starting with the client’s esignature, collect their contact details and add to your database □ Connect with your client (and their company) on social media within their esignature □ Check their website, and/or their company's website, adding further info into your database □ Connect on remaining social media from the client/company website(s) □ Sign up for their newsletter and blog, if they have either □ Send the new client a thank you card with[...]

WHY I WELCOME UNSUBSCRIBES I've been blogging for several years. Despite naysayers saying that blogging for voice-over is superfluous, plus, all the competition, I keep on keepin' on. But, I welcome unsubscribes. Why? I am blogging for, what I feel, are all the right reasons: -to have content and share, reaching my clients regularly in order to stay top-of-mind, -to express my brand and image through my words and stories, -for SEO content (debatable, but I believe it's a worthy effort), and -to use as a creative outlet - it makes me happy. So why in the world do I welcome people from unsubscribing from my[...]

When you hire a voice actor for any aspect of your business, the actor becomes the voice of your business. Whether for marketing, explainer or product videos, for websites and social media, radio and TV commercials, voicemail, they represent your brand. Hiring a voice can be affordable, or cost prohibitive... ...depending upon at least three variables including who you hire to produce a project, the script lengths, and the usage of recordings. You can hire an ad or media agency, a video production company, or a marketing company to produce everything for you. The choices and price points are endless. They will in turn, hire talent for you. However, if YOU[...]

25
Tuesday
Apr 2017

Whether as a professional profile pic for business or, in my case, a headshot for my voice-over business, getting a good quality photo of yourself makes good business sense. Headshots can be a huge investment, so you need to plan ahead to ensure success and, therefore, make use of your photos for as long as possible. I can't tell you how many pics I didn't end up liking. That's why I put a lot of effort into preparing for any photo shoot. I want to make sure I look and feel my best and have all the elements in place for that very short[...]

"PROFILE PICS" OR "HEADSHOTS"? There was a time, not so long ago, when a voice actor headshot was ironic, outrageous to some. Why would you include your picture, when it's the audio that people need to hear? Why taint the listener's opinion of your sound with your photo? How will they imagine your voice age, if they can see your face?! Here's the thing... while I agree that a listener does not need to see your face when selecting a voice for their next project, we are in an era of needing to present ourselves in the best light possible, using all the tools[...]

HEADSHOTS: How important are they? I've had A LOT of headshots. Lucky for me, and you, I've lost my shots from the 80's in one of my cross-country moves. If you are building a career or a business, you need one. Our online image is highly relevant in expressing (and subjectively determining) our credibility. Yes, this is unfortunate, but proven. CNN: Avatar, shmavatar: Online profile pics really do matter  BUFFER: The Research & Science Behind Finding Your Best Profile Picture A professional headshot is key on LinkedIn and on other mediums where you need a profile image. Even on personal social media, we are (definitely) judged on how we look and a[...]

V.O.B.S.  For the uninitiated, this stands for Voice Over Body Shop - a witty, weekly voice-over web show. It's CHOCK FULL of helpful information, technical and more, for voice talent in the style of Car Talk. V.O.B.S. (formerly EWABS - East West Audio Body Shop) has been running for over six years and is hosted by tech wizards, George Whittam and Dan Lenard, who have "...a passion for voice-over recording technology, and the desire to make recording easy for voice actors everywhere...". The show includes voice-over industry news, tech information, and weekly interviews with the who's who in the industry. While the guys are technically[...]

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