VOICE. TALENT.
"...has worked on 10,000+ scripts..."

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  This week, with intensity, I organized having an aerial and interior video made for the sale of our house. As someone who has voiced many-a-real-estate-listing and is a small business owner myself, I went into the task with some high expectations for hiring the right company. From doing my research online and engaging with half a dozen video production companies, here's what I learned about service and marketing: When responding to a new customer, watch grammar, typos, punctuation. Messy correspondence leaves a bad impression. Use full sentences. No need to be formal, but being too casual also leaves a bad impression. If[...]

There is a glut of people wanting to do voice-overs as a potential career. When I started, one of the major voice-over online marketplaces had under 3,000 talent registered. Ten years later, they have 30,000. That's a lot of alleged competition. The changes in the voice-over industry Like many things, the voice-over landscape has changed and evolved greatly over the years. Ten years ago, it started changing drastically and the playing field evened out much to the chagrin of many veteran voices. The ability to record from home changed everything, allowing the (talented and educated) solopreneur, with recording abilities, to join in[...]

10
Wednesday
Feb 2016

  Sometimes you just need to hit the "refresh" button. Things are stalled or stale and you just know, it's time. Other times, things break down or they haven't been working that well for awhile. I have a list as long as my arm of things I'd like to upgrade in my business and my studio, and this year, it's time. #VOUPGRADE2016 My planned list for upping my game this year includes the following: Voice coaching Studio space upgrade Computer and recording component transition Microphone change-out Headshot redo Website revamp Progress. I love it!! Here I go………weeeeeeeeeeeee! STUDIO BRICKS SOUNDPROOF BOOTH I'm absolutely thrilled, and amazed, to[...]

Like the Boy Scouts, working with voice talent for the first time requires you to “be prepared”. Before you engage a talent you need to sort out your own needs. What are your technical and creative requirements for the project? What is your deadline? How will you arrange payment? Is your script ready, I mean REALLY ready, to go? Here are some things to think about: Grammar, spelling, punctuation – Is your script well written? Does is still need editing? Are you proud to have the script represent you or your company? Pronouncers – Are there any tricky or regionally pronounced words? Can[...]

21
Monday
Apr 2014

When interpreting a voice-over script, I always need to take into consideration any direction I am given.  Before uttering a word, I scan the script for direction details. For example, a client might simply write “happy, upbeat”, or “with a smile”, or “testimonial style”.  These are all very easy to fulfill.  I welcome the opportunity to interpret the direction to the best of my ability. Sometimes, I am given no direction at all, but am simply forwarded a script.  I quite love that.  I am given the freedom to decipher it myself.  I always look at the advertiser, take into consideration the[...]

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