VOICE. TALENT.
"...her rates are super reasonable..."

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Hiring voice talent

If you are a producer, a marketing manager, or a creative services professional, you may have problems specific to your business and the hiring of voice talent. MONEY & ACCESSIBILITY Historically, quality, established voice talent have only been accessible through agents and union affiliations. From auditioning to completing the work, talent and clients needed to congregate in the same city at a high-end recording studio, with the cost of the engineer and studio, agent and agency, added to the bill. VAST AMOUNT OF "TALENT" While the costs of hiring a voice talent aren’t what they used to be necessarily, the floodgates have opened. There[...]

Voice Talent

Creating a list of unique selling points is important to help you stand out as an employee, an interviewee, a company What makes me stand out from any other female, middle-age voice talent?  It’s taken me years to know why and how I was in any way different from another. Standing out in a crowd of other voice talent, voice actors, and radio announcers is no easy task. In digging deep and truly thinking about what I uniquely offer, I came up with a list of a dozen points that I can confidently state as my Unique Selling Points. I support anyone in creating a[...]

  This week, with intensity, I organized having an aerial and interior video made for the sale of our house. As someone who has voiced many-a-real-estate-listing and is a small business owner myself, I went into the task with some high expectations for hiring the right company. From doing my research online and engaging with half a dozen video production companies, here's what I learned about service and marketing: When responding to a new customer, watch grammar, typos, punctuation. Messy correspondence leaves a bad impression. Use full sentences. No need to be formal, but being too casual also leaves a bad impression. If[...]

There is a glut of people wanting to do voice-overs as a potential career. When I started, one of the major voice-over online marketplaces had under 3,000 talent registered. Ten years later, they have 30,000. That's a lot of alleged competition. The changes in the voice-over industry Like many things, the voice-over landscape has changed and evolved greatly over the years. Ten years ago, it started changing drastically and the playing field evened out much to the chagrin of many veteran voices. The ability to record from home changed everything, allowing the (talented and educated) solopreneur, with recording abilities, to join in[...]

Like the Boy Scouts, working with voice talent for the first time requires you to “be prepared”. Before you engage a talent you need to sort out your own needs. What are your technical and creative requirements for the project? What is your deadline? How will you arrange payment? Is your script ready, I mean REALLY ready, to go? Here are some things to think about: Grammar, spelling, punctuation – Is your script well written? Does is still need editing? Are you proud to have the script represent you or your company? Pronouncers – Are there any tricky or regionally pronounced words? Can[...]

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Tuesday
Mar 2015

As a follow up to my post on [...]

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